This audit walks you through a structured reflection on the core components of your brand and business — from purpose and positioning to clients, offers, messaging, and creative energy. You’ll identify where things feel aligned, where they don’t, and why. From there, you’ll decide what needs a simple reframe — and what may need a deeper renovation.
You can move through the process in two ways: pen-to-paper using the original guidebook, or in conversation with a custom GPT trained to guide you through the audit step by step. Either way, the intention is the same — to help you see clearly, make small but meaningful course corrections, and move forward with more ease and integrity.
This audit was born from my own experience — and from watching hundreds of clients struggle not because they lacked strategy, but because something subtle was misaligned. I’ve learned to welcome that feeling as information, not failure. I still return to this process whenever my business starts to feel heavier than it needs to. It’s a way of checking in, recalibrating, and making small, honest adjustments before things spiral. That’s why I’ve kept it simple, accessible, and repeatable — so it can support you over time, not just once.
